Arif Mahmud
A logo is not a brand. The brand is what people remember when the logo is not in front of them.
I design brand identities, packaging and print work for companies in Bangladesh and abroad. Nine years, one small studio.
BFA in Graphic Design
Selected work
Mehfil Tea — a full rebrand
A name, a logo and a tin that people keep on the shelf after the tea is gone.
Mehfil Tea Co.
Glow Lab packaging
A twelve-product range that finally looks like it costs what it costs.
Glow Lab Cosmetics
The Bake Shed menu
A one-page menu printed on paper that smells of bread.
The Bake Shed
Annual report
A hundred pages of numbers that somebody might actually read.
Pioneer Foods Ltd
Social kit for a clothing brand
Forty templates so the team can post without calling a designer.
Kaaj Clothing
A school gets a new face
Crest, signs and a prospectus for a school founded in 1962.
Rose Valley School
What I design
- 01
Brand identity
Name, logo, colours, type and the rules that hold them together.
From 45000 - 02
Packaging
Boxes and labels that survive a shelf and a delivery van.
From 30000 - 03
Print
Brochures, posters, menus and annual reports.
From 12000 - 04
Social media kit
Templates so your team can post without asking a designer.
From 15000 - 05
Brand guidelines
One document so every printer and agency gets it right.
From 20000 - 06
Rebranding
Refreshing an older brand without throwing away what people recognise.
From 60000
Clients usually ask me for a logo. What they actually need is a set of decisions: what the brand sounds like, what it never says, which colours belong to it. The logo is the last and easiest part.
I take on four or five projects a year so each one gets my full attention. The first two weeks are questions, not sketches.
Experience
- 2022 — nowFounder and design directorStudio Margin
- 2019 — 2022Senior designerBrandwell Dhaka
- 2017 — 2019DesignerPrint House Bangladesh
He asked us questions for two weeks before showing a single sketch. It was worth every day.
Our packaging finally looks like it costs what we charge for it.
Have a brand that needs a face?
Send me a few lines about it. I reply within two days and I will tell you honestly if I am the right fit.
Available Booking from December
Based in Dhaka, Bangladesh