A journey through visual stories

Welcome to my Stories

Eleven years, two companies and one very long year in between. This is the version with the photographs in it.

A peacock
2025 · Ninety people, four countries
Two people on a hillside at dawn
2022 · First profitable quarter
A portrait under a ring of light
2020 · The year that nearly ended it
Standing at the edge of a lake
2018 · Thread & Co. begins
A wedding in the ruins
2015 · The year I stopped freelancing
11Years building
2Companies
90People employed
About

Nusrat Chowdhury

Co-founder, Thread & Co. · Banani, Dhaka

I co-founded Thread & Co. in 2018 with one sewing unit in Banani and a website I built myself over a weekend. We sell direct to customers in four countries now and employ about ninety people.

Before that I freelanced for six years and told everyone it was a choice. It was not. The first company I tried failed in 2017 and I have found that saying so out loud is more useful to people than any of the advice I could give them.

The road

Four chapters, one of them bad

  1. 2015

    Freelance, and pretending it was a plan

    Six years of other people's deadlines. I learned how to price work and how not to answer a client at eleven at night.

  2. 2017

    The one that failed

    A marketplace nobody wanted. Eight months, my savings and two friends who are still friends. The post-mortem is on the blog.

  3. 2018

    Thread & Co.

    One unit, four machines, and a decision to sell direct rather than to a buyer. It took two years to look sensible.

  4. 2022

    Profitable, finally

    The first quarter where the number at the bottom was black. We have not had a red one since.

What people say
  • She told a room of two hundred founders about the company that failed, in detail, with the numbers. Nobody does that.

    Organiser, Dhaka Startup Week
  • The only supplier who has ever sent us a delay email before we noticed the delay.

    Buyer, London
Contact

Say hello.