A journey through visual stories
Eleven years, two companies and one very long year in between. This is the version with the photographs in it.





Co-founder, Thread & Co. · Banani, Dhaka
I co-founded Thread & Co. in 2018 with one sewing unit in Banani and a website I built myself over a weekend. We sell direct to customers in four countries now and employ about ninety people.
Before that I freelanced for six years and told everyone it was a choice. It was not. The first company I tried failed in 2017 and I have found that saying so out loud is more useful to people than any of the advice I could give them.
Six years of other people's deadlines. I learned how to price work and how not to answer a client at eleven at night.
A marketplace nobody wanted. Eight months, my savings and two friends who are still friends. The post-mortem is on the blog.
One unit, four machines, and a decision to sell direct rather than to a buyer. It took two years to look sensible.
The first quarter where the number at the bottom was black. We have not had a red one since.
She told a room of two hundred founders about the company that failed, in detail, with the numbers. Nobody does that.
Organiser, Dhaka Startup WeekThe only supplier who has ever sent us a delay email before we noticed the delay.
Buyer, London